Local Services

Search — Call Campaign

Search campaign driving phone calls at a managed $6.43 average CPC — a measurable path from click to call.

Search — Call Campaign

The challenge.

Services business where the call is the conversion; keeping high-intent calls flowing without letting CPC creep up.

The approach.

Call-out extensions, call-focused bidding, and search-term pruning to protect quality while managing $6.43 CPC.

$6.43

Avg. CPC

Individual campaign result. Future performance may vary.
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