Case Studies & Real Results
No vanity metrics. Here's what happened when real businesses put data-driven growth systems to work. Click any case study for the full story.
Google AdsVerifiedManaged Ads Account
Keeping a multi-campaign account organized and accountable: clear naming, budget control, and a full change log for every optimization.
Weekly
Optimization cadence
100%
Change history tracked
Multi
Campaign types
Local ServicesVerifiedSearch — Phone Call Leads
A calls-driven business needs leads that actually reach the phone — not just clicks. Controlling CPC while maximizing call volume.
$50
Daily budget
Calls
Primary conversion
30d
Reporting window
E-CommerceVerifiedSearch — 1,381% ROAS
Scaling revenue profitably on Google Search: increasing return on ad spend while spending the full daily budget.
1,381%
Actual ROAS
13.8x
Return on ad spend
Jan 2026
Reporting period
E-Commerce / RetailVerifiedSearch — UK (GBP)
Competitive UK retail keywords pushing CPCs up; keeping cost per click efficient while maintaining rank and volume.
£1.44
Avg. CPC
60.5%
Optimization score
Apr 2026
Reporting period
Local ServicesVerifiedSearch — Call Campaign
Services business where the call is the conversion; keeping high-intent calls flowing without letting CPC creep up.
$6.43
Avg. CPC
Calls
Primary action
30d
Reporting window
E-CommerceVerifiedPerformance Max — 1,539% ROAS
Automating e-commerce growth across Google surfaces with Performance Max while keeping ROAS far above profitability thresholds.
1,539%
Actual ROAS
15.4x
Return on ad spend
38
Purchases
E-CommerceVerifiedShopping — 1,202% ROAS
Driving consistent, repeatable revenue over a long window — not a one-off spike — across a seasonally varied period.
1,202%
Actual ROAS
2.18K
Purchases
4 mo
Sustained period
Display / UAEVerifiedDisplay — Dubai (AED)
Building awareness and remarketing in a competitive Gulf market while scaling spend in AED across a defined daily cap.
AED73
Daily budget
Display
Campaign type
Dec 2025
Reporting period
E-CommerceVerifiedShopping — 1,094% ROAS
Maximizing ROAS on product ads where margin and feed quality determine how far budget can scale.
1,094%
Actual ROAS
10.9x
Return on ad spend
26.8
Purchases
Lead GenerationVerifiedSearch — Lead Form Optimized
Capturing qualified leads at a predictable cost — improving form conversion from search traffic, not just clicks.
371
Clicks
5.87K
Impressions
Leads
Form conversions
Local ServicesVerifiedSearch — Call Campaign
Generating a steady flow of phone leads for a calls-driven business while keeping daily spend capped and CPC efficient.
$50
Daily budget
Calls
Primary conversion
30d
Reporting window
Google AdsVerifiedInsights & Brand Report
Turning raw account data into clear reporting and actionable insights across campaigns and audiences.
Insights
Deep-dive views
Brand
Report coverage
30d
Reporting window
Google AdsVerifiedSearch — Brand Campaign
Keeping a Search account lean and efficient — pruning low-value queries and improving optimization score.
48.7%
Optimization score
Search
Campaign type
30d
Reporting window
Google AdsVerifiedAccount Overview
Centralizing a multi-campaign account so structure, budgets, and recommendations are always reviewable.
All
Campaigns visible
48.7%
Optimization score
Goals
Aligned tracking
Conversion TrackingVerifiedConversion Tracking Setup
Ensuring the ad platform optimizes on the right signal: accurate, deduplicated conversions with correct values.
Conversions
Tracked cleanly
Value
Rules configured
GA4
Measurement tied
Google AdsVerifiedCampaign Overview
Regularly surfacing opportunities and keeping every active campaign aligned to performance targets.
Overview
Full visibility
Active
Campaigns managed
Weekly
Optimization review
E-CommerceVerifiedShopping — Product Focus
Running a product-led account where feed quality and product structure drive how well budget converts.
Products
Feed managed
Assets
Structured
Shopping
Campaign type
E-CommerceVerifiedShopping Account
Keeping a product-heavy account tidy and profitable as catalog and budgets grow.
Products
Organized
Assets
Current
E-Comm
Focus
E-CommerceVerifiedSearch — 1,145% ROAS
Sustaining high return on ad spend while spending the budget — keeping ROAS well above the profitability line.
1,145%
Actual ROAS
11.4x
Return on ad spend
38
Purchases
E-CommerceVerifiedShopping — Purchases
Scaling a seasonally-sensitive e-commerce account profitably through the holiday-adjacent window.
Purchases
Sales tracking
ROAS
Performance goal
30d
Reporting window
Lead GenerationVerifiedSearch — Lead Form Submits
A local services business needed qualified, sales-ready leads — not just clicks. With a cost-per-conversion of $257.77, the focus was on protecting lead quality while keeping every click affordable.
9.74K
Clicks
$1.03
Avg. CPC
$257.77
Cost / conv.
Lead GenerationVerifiedSearch — Local Leads
Scaling consistent local lead volume while keeping cost per lead low — balancing strong click-through with a cost-per-conversion that made each lead affordable to acquire.
7.84K
Clicks
7.01%
CTR
$17.10
Cost / conv.
Lead GenerationVerifiedSearch — Lead Volume
Establishing dependable lead volume in a competitive local market, where rising CPCs threatened the cost per lead the business could afford.
3.51K
Clicks
7.14%
CTR
$25.92
Cost / conv.
Lead GenerationVerifiedSearch — Lead Gen Search
Driving high local lead volume at a sub-dollar CPC while keeping cost per lead at a level that let the business scale spend profitably.
9.57K
Clicks
$0.99
Avg. CPC
$15.51
Cost / conv.
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