Portfolio

Case Studies & Real Results

No vanity metrics. Here's what happened when real businesses put data-driven growth systems to work. Click any case study for the full story.

Managed Ads Account case studyGoogle AdsVerified

Managed Ads Account

Keeping a multi-campaign account organized and accountable: clear naming, budget control, and a full change log for every optimization.

Weekly

Optimization cadence

100%

Change history tracked

Multi

Campaign types

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Search — Phone Call Leads case studyLocal ServicesVerified

Search — Phone Call Leads

A calls-driven business needs leads that actually reach the phone — not just clicks. Controlling CPC while maximizing call volume.

$50

Daily budget

Calls

Primary conversion

30d

Reporting window

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Search — 1,381% ROAS case studyE-CommerceVerified

Search — 1,381% ROAS

Scaling revenue profitably on Google Search: increasing return on ad spend while spending the full daily budget.

1,381%

Actual ROAS

13.8x

Return on ad spend

Jan 2026

Reporting period

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Search — UK (GBP) case studyE-Commerce / RetailVerified

Search — UK (GBP)

Competitive UK retail keywords pushing CPCs up; keeping cost per click efficient while maintaining rank and volume.

£1.44

Avg. CPC

60.5%

Optimization score

Apr 2026

Reporting period

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Search — Call Campaign case studyLocal ServicesVerified

Search — Call Campaign

Services business where the call is the conversion; keeping high-intent calls flowing without letting CPC creep up.

$6.43

Avg. CPC

Calls

Primary action

30d

Reporting window

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Performance Max — 1,539% ROAS case studyE-CommerceVerified

Performance Max — 1,539% ROAS

Automating e-commerce growth across Google surfaces with Performance Max while keeping ROAS far above profitability thresholds.

1,539%

Actual ROAS

15.4x

Return on ad spend

38

Purchases

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Shopping — 1,202% ROAS case studyE-CommerceVerified

Shopping — 1,202% ROAS

Driving consistent, repeatable revenue over a long window — not a one-off spike — across a seasonally varied period.

1,202%

Actual ROAS

2.18K

Purchases

4 mo

Sustained period

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Display — Dubai (AED) case studyDisplay / UAEVerified

Display — Dubai (AED)

Building awareness and remarketing in a competitive Gulf market while scaling spend in AED across a defined daily cap.

AED73

Daily budget

Display

Campaign type

Dec 2025

Reporting period

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Shopping — 1,094% ROAS case studyE-CommerceVerified

Shopping — 1,094% ROAS

Maximizing ROAS on product ads where margin and feed quality determine how far budget can scale.

1,094%

Actual ROAS

10.9x

Return on ad spend

26.8

Purchases

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Search — Lead Form Optimized case studyLead GenerationVerified

Search — Lead Form Optimized

Capturing qualified leads at a predictable cost — improving form conversion from search traffic, not just clicks.

371

Clicks

5.87K

Impressions

Leads

Form conversions

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Search — Call Campaign case studyLocal ServicesVerified

Search — Call Campaign

Generating a steady flow of phone leads for a calls-driven business while keeping daily spend capped and CPC efficient.

$50

Daily budget

Calls

Primary conversion

30d

Reporting window

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Insights & Brand Report case studyGoogle AdsVerified

Insights & Brand Report

Turning raw account data into clear reporting and actionable insights across campaigns and audiences.

Insights

Deep-dive views

Brand

Report coverage

30d

Reporting window

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Search — Brand Campaign case studyGoogle AdsVerified

Search — Brand Campaign

Keeping a Search account lean and efficient — pruning low-value queries and improving optimization score.

48.7%

Optimization score

Search

Campaign type

30d

Reporting window

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Account Overview case studyGoogle AdsVerified

Account Overview

Centralizing a multi-campaign account so structure, budgets, and recommendations are always reviewable.

All

Campaigns visible

48.7%

Optimization score

Goals

Aligned tracking

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Conversion Tracking Setup case studyConversion TrackingVerified

Conversion Tracking Setup

Ensuring the ad platform optimizes on the right signal: accurate, deduplicated conversions with correct values.

Conversions

Tracked cleanly

Value

Rules configured

GA4

Measurement tied

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Campaign Overview case studyGoogle AdsVerified

Campaign Overview

Regularly surfacing opportunities and keeping every active campaign aligned to performance targets.

Overview

Full visibility

Active

Campaigns managed

Weekly

Optimization review

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Shopping — Product Focus case studyE-CommerceVerified

Shopping — Product Focus

Running a product-led account where feed quality and product structure drive how well budget converts.

Products

Feed managed

Assets

Structured

Shopping

Campaign type

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Shopping Account case studyE-CommerceVerified

Shopping Account

Keeping a product-heavy account tidy and profitable as catalog and budgets grow.

Products

Organized

Assets

Current

E-Comm

Focus

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Search — 1,145% ROAS case studyE-CommerceVerified

Search — 1,145% ROAS

Sustaining high return on ad spend while spending the budget — keeping ROAS well above the profitability line.

1,145%

Actual ROAS

11.4x

Return on ad spend

38

Purchases

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Shopping — Purchases case studyE-CommerceVerified

Shopping — Purchases

Scaling a seasonally-sensitive e-commerce account profitably through the holiday-adjacent window.

Purchases

Sales tracking

ROAS

Performance goal

30d

Reporting window

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Search — Lead Form Submits case studyLead GenerationVerified

Search — Lead Form Submits

A local services business needed qualified, sales-ready leads — not just clicks. With a cost-per-conversion of $257.77, the focus was on protecting lead quality while keeping every click affordable.

9.74K

Clicks

$1.03

Avg. CPC

$257.77

Cost / conv.

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Search — Local Leads case studyLead GenerationVerified

Search — Local Leads

Scaling consistent local lead volume while keeping cost per lead low — balancing strong click-through with a cost-per-conversion that made each lead affordable to acquire.

7.84K

Clicks

7.01%

CTR

$17.10

Cost / conv.

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Search — Lead Volume case studyLead GenerationVerified

Search — Lead Volume

Establishing dependable lead volume in a competitive local market, where rising CPCs threatened the cost per lead the business could afford.

3.51K

Clicks

7.14%

CTR

$25.92

Cost / conv.

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Search — Lead Gen Search case studyLead GenerationVerified

Search — Lead Gen Search

Driving high local lead volume at a sub-dollar CPC while keeping cost per lead at a level that let the business scale spend profitably.

9.57K

Clicks

$0.99

Avg. CPC

$15.51

Cost / conv.

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