E-Commerce / Retail

Search — UK (GBP)

UK-market Search campaign running with a 60.5% optimization score and an efficient average CPC of £1.44.

The challenge.

Competitive UK retail keywords pushing CPCs up; keeping cost per click efficient while maintaining rank and volume.

Keyword and match-type refinement, negative keyword hygiene, and bid management to hold a £1.44 average CPC.

£1.44

Avg. CPC

Individual campaign result. Future performance may vary.

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