Google Ads

Search — Brand Campaign

Search campaign with brand report and audience views, maintaining a 48.7% optimization score across a 30-day period.

Search — Brand Campaign

The challenge.

Keeping a Search account lean and efficient — pruning low-value queries and improving optimization score.

The approach.

Ad group refinement, audience and search-term review, and ongoing recommendation adoption to lift optimization score.

48.7%

Optimization score

Individual campaign result. Future performance may vary.
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